Rowdy’s Coastal Arts

The heart behind Rowdy’s Coastal Arts is to create a business that sells sustainable and local souvenirs. Many souvenir shops source their products from China, resulting in unsustainable manufacturing processes and a limited selection.

With Rowdy’s, I aimed to create merchandise and a brand inspired by the culture of New Smyrna Beach, FL. This led me to combine surf and local arts cultures, with a local as the mascot!

The artifacts that I designed for this project are as follows:

• Logo Suite

• T-Shirt

• Post Card

• Merchandise Tags

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